Tuesday, 12 April 2016

ABERCROMBIE POACHES CREATIVE DIRECTOR FROM J.CREW

Abercrombie & Fitch spring 2016 campaign image.
Photo: Abercrombie & Fitch
Abercrombie & Fitch declared its newest seek the services of on Tuesday: Ashley Sargent Cost has been known as innovative home of selling. She changes Katia Kuethe, a former innovative home at Fortunate, who was employed to the position in July but left by the end of the season. Cost invested the past several years at J.Crew as their mature vice chairman of name innovative. She previously organised innovative stints at City Outfitters, Anthropologie, Ann Taylor, Loft space and the Gap.


Price will are accountable to Fergie Horowitz, who was marketed to primary executive and primary marketing official of the organization in Dec. Price's responsibilities are similar to her ones at J.Crew, where she lead the innovative groups behind J.Crew, Madewell and Crewcuts. At Abercrombie, she will manage the innovative promotion of each of Abercrombie's manufacturers — such as Abercrombie & Fitch, Hollister Co. and Abercrombie Kids — as well as promotion functions and their in-house picture studio room.

"I am thankful for the opportunity to continue forcing these famous manufacturers ahead," said Cost in a declaration. "It is a wonderful a chance to be a part of the organization and I look ahead to working carefully with the team to create interesting content and unique product encounters for our international customer."

It does indeed sound like a fun to come on board with Abercrombie. The organization experienced its first symptoms of income growth since 2012 during the 4th one fourth of financial 2015. But it's still a stable but slowly process: Abercrombie carries on to update its picture into something more unique among having difficulties teenager retail outlet opponents, while also trying to tug at the heartstrings (and wallets) of those classic for the old Abercrombie & Fitch.  

But a number of mature employs, along with a men's clothing developer from Club Monaco and a womenswear developer from Karl Lagerfeld, show appealing symptoms for a new era of Abercrombie & Fitch. Customers will start to see these product changes in shops later the season, so keep updated in.

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