Tuesday, 26 April 2016

MADONNA APPOINTS PIA MIA AS MATERIAL GIRL'S FIRST-EVER FASHION DIRECTOR

When you get the seal of approval from Madonna, that's a pretty big deal, right? Pia Mia, an on-the-rise singer and Instagirl, was just handpicked to be the first-ever fashion director for Material Girl, the legendary pop star's juniors line. "Her creativity, confidence and unique sense of style make her a perfect addition to the brand," said Madonna in an official statement.

Photo: Courtesy of Material Girl
Photo: Courtesy of Material Girl
"Madonna is so amazing — from her music, to her style, to her stage performances; she is the ultimate icon," added Pia Mia. "I have so much respect for her and she's really inspired me to have the same confidence that she has to wear whatever she wants to wear, or say whatever she wants to say, because she's done it and made it so dope."


Pia Mia joins the ranks of Zendaya, Sofia Richie, Rita Ora, Georgia May Jagger and more, who all served as the young faces — with a music-meets-fashion bent — for the Macy's exclusive label. Her newly appointed role, however, comes with a few more responsibilities than previous spokesmodels: In addition to starring in global marketing campaigns, which Pia Mia has already collaborated on and shot for fall 2016, the songstress will make public appearances at Macy's locations and provide creative consulting on the brand's spring 2017 collection. 


Pia Mia on set for a Material Girl campaign photo shoot. Photo: Courtesy of Material Girl
Pia Mia on set for a Material Girl campaign photo shoot.
Photo: Courtesy of Material Girl 

And what's a newly minted fashion gig without some #content? Material Girl will also partner with StyleHaul, an online video network for fashion and beauty influencers, on a series that's inspired by Madonna's "Truth or Dare" documentary from 1991. Each video will showcase Pia Mia and the brand's latest collection, which will be promoted across social media. (The singer's four million-plus follower base — compared to Material Girl's 134K on Instagram — will likely garner a number of new fans for the label.) 

So if you only recognize Pia Mia for being besties with Kylie Jenner and the rest of her Calabasas crew, be prepared to see a lot more of her in the fashion space this year.

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