Monday, 24 October 2016

CHANEL CONTINUES ITS CELEBRATION OF CUBA WITH NEW CRUISE CAMPAIGN



Photo: Karl Lagerfeld
Photo: Karl Lagerfeld
Back in May, Chanel became the first luxury house to hold a runway show in Havana, Cuba — designer Karl Lagerfeld had never even visited the island until days before the event — and flew 700 guests and 45 models to the picturesque (and very trendy) locale for a weekend-long extravaganza to celebrate the French label's cruise 2016/2017 collection.
With their gifted Chanel fedoras, a fleet of colorful, vintage convertibles on hand to shuttle them around town, local musicians providing a live runway soundtrack and an organized group outing to Cabaret Tropicana, attendees were given a crash course in Cuban culture — well, at least Lagerfeld's romanticized (if not slightly myopic) ideas about Cuban culture. "This is all about my vision of Cuba," Lagerfeld told The Cut. "But of course, what do I know about Cuba? It is very childish, my idea."

The collection, which featured both stereotypical and subtle nods to the country (for instance, the tweeds and touristy t-shirts in vibrant colors, several takes on the guayabera, a traditional Cuban shirt, and separates in military-inspired olive green) was undeniably Chanel, and in keeping with the season's theme, Lagerfeld shot models Mica Arganaraz and Stella Tennant around the streets of Havana and along the rocky coastline. According to a release, the black berets the models wear in the images are "a playful nod to Che," and the color palette is inspired by "the vibrant facades of Havana." Considering how many editorials have been shot in Cuba over the past year, we expect this to be just one of many campaigns set on the island in the seasons to come.

You can see the full Chanel cruise campaign in the gallery below.















Photo: Karl Lagerfeld

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