Thursday, 20 October 2016

VICTORIA BECKHAM IS THE LATEST DESIGNER TO COLLABORATE WITH TARGET



Victoria Beckham. Photo: Courtesy of Target
Victoria Beckham. Photo: Courtesy of Target
Target's long-running legacy of designer collaborations consistently generate a good amount of anticipation and, in some instances, even chaotic frenzy. Though it's been a while since a Target collaboration has inspired that kind of fervor, we expect the next one will, since it's going to be with Victoria Beckham.



The forthcoming spring collaboration will source inspiration primarily from the designer's Victoria, Victoria Beckham line, which Beckham describes in an interview with Business of Fashion as "quite girly, fun, happy," and offer selections in the categories of apparel and accessories for women, girls, toddler and baby, marking her first foray into childrenwear. "Working with Target has been a really exciting process, and this partnership allows us to share the essence of Victoria, Victoria Beckham with more people than ever before," said Beckham via press release. "I was inspired to create the Victoria, Victoria Beckham line when I was pregnant with Harper, and since its launch, the category has evolved into an established lifestyle collection. I felt it was the perfect time to extend into a more accessible price point."

The designer first expressed her desire to do a mass collaboration during a 2015 talk with Fern Mallis: "I really want to make women feel great and feel empowered, even if they can't pay — I still want to reach that customer," she said. The price point ranges from $6-$70 (most items clock in at under $40) and will feature easy-to-wear dresses, rompers and separates for women in sizes XS-3X.

The collection hits Target stores and Target.com on April 9, 2017, and select pieces from the collection will be available for sale internationally via Victoria Beckham's e-commerce site. Mark your calendars *now*.

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