Monday, 21 November 2016

CARINE ROITFELD'S 'CR FASHION BOOK' IS NOW A PART OF HEARST DIGITAL



It's been four years since Carine Roitfeld first signed on with Hearst as Harper's Bazaar's global fashion director, and now, the industry icon is taking a big step in furthering her relationship with the corporation. On Monday, it was announced that Roitfeld's own media brand, CR Fashion Book, had secured a new, large-scale digital partnership with Hearst. According to a release obtained by Fashionista, Hearst will now host CRFashionBook.com on its in-house publishing platform, MediaOS, and will also manage the site's distribution and advertising. This news was first reported by Business of Fashion.

Rihanna for "CR Fashion Book," Issue 9. Photo: Terry Richardson/"CR Fashion Book"
Rihanna for "CR Fashion Book," Issue 9.
Photo: Terry Richardson/"CR Fashion Book"
In addition to Roitfeld's expanded partnership with Hearst, CR Fashion Book has also formed a new group, CR Fashion Book Ltd., which will be led by Roitfeld's son Vladimir Restoin Roitfeld, and will publish the book's biannual print component. CR Fashion Book's longtime publisher Jorge Garcia will continue to supervise advertising sales for print.
Until very recently, Roitfeld's publishing partner was the Stephen Gan-led Fashion Media Group, which distributes V Magazine and Vman. CR Fashion Book has also tapped PubWorX — a joint venture between Hearst and Condé Nast that allows for the two competing media giants to share production, procurement and circulation services — to physically print and distribute the biannual magazine.



Both CR Fashion Book and CRFashionBook.com will maintain their own editorial staff under Editor-in-Chief Roitfeld, though Hearst will "take on the task of monetizing the title's digital and social media content and syndicate it across Hearst Magazines' digital portfolio," reports BoF.

"I love working with the editors and executives at Hearst Magazines; I trust them and they trust me," Roitfeld said in a release. "I have the freedom to express myself creatively and reach tens of millions of readers around the world in Harper's Bazaar, and now I have found a home where CR Fashion Book can continue grow and thrive, both in print and online."

Looks like we can expect big things — like that knockout Rihanna editorial, as seen in Sept. 2016's Issue 9, perhaps? — from beneath the CR Fashion Book umbrella come 2017.


Note: This story has been updated to include information from the Hearst release.

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