Monday, 21 November 2016

SUNO TO CLOSE AND CEASE OPERATIONS



Suno's spring 2017 runway show. Photo: Imaxtree
Suno's spring 2017 runway show. Photo: Imaxtree
Well, this is a bummer. New York-based womenswear line Suno has reportedly shut down with no plans to produce its spring 2017 collection, according to Business of Fashion. The publication also cites "multiple sources" who said the label was unable to find an investor to help maintain its operations and foster growth. The label's resort 2017 (and final) collection will be available among retailers worldwide.

"After eight extraordinary years, we have decided to close this chapter and let this resort collection be our last delivery," said Suno founder and chief executive Max Osterweis in a statement provided to BoF. "We have been humbled by the incredible support that we have had from the moment we launched. It's been a wild and wonderful journey and we would like to extend our deepest thanks to everyone who has been there along the way."



Suno designers Erin Beatty and Max Osterweis. Photo: Imaxtree
Suno designers Erin Beatty and Max Osterweis.
Photo: Imaxtree


Osterweis, who worked in the film industry before founding Suno in 2008, started the brand by first sourcing East African textiles with plans to start producing womenswear in Kenya. Erin Beatty, a friend and veteran designer (Tory Burch, Generra, Gap), joined Osterweis to run the brand, which quickly garnered support from publications like Vogue and such famous names as Michelle Obama, Sofia Coppola, Michelle Williams and Solange.

Upon its first official New York Fashion Week presentation in 2011, Suno was named a CFDA/Vogue Fashion Fund finalist that same year, as well as in 2012. In 2013, the brand received a CFDA Swarovski Award and in 2014 was a finalist for the LVMH Prize.

Throughout Suno's success, Osterweis and Beatty maintained the luxury label's commitment to social and corporate responsibility. Fair and legal working conditions were held at a high standard for production, which primarily took place in New York City and India, along with smaller batches in Kenya, Italy and Romania. The creative duo championed and collaborated with local artisans from those countries as well.

We reached out to a representative for Suno, who does not have a comment at this time. No word yet on Osterweis's next move but BoF also reports that Beatty could possibly continue her design career at a new or established label in New York.

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